How to use video marketing for your event

Video marketing is one of the most powerful and versatile tools available to marketers now. In this day and age, your target audience would much rather watch a one-minute video than read through a one-page article.

As Dr. James McQuivey of Forrester Research concluded, a one-minute video is equivalent to 1.8 million words, in terms of power and value. Another latest study puts the ‘average number of people who watch online videos every day’ at 100 million. These are staggering facts!

This goes to show the potential reach, exposure and impact your brand and message can achieve locally as well as globally if you utilise video marketing well.

(Which gives us the inspiration to present this article as a video to you soon).

When it comes to event marketing, videos can offer multiple benefits for brands who want to reach out and connect with their audience in ways other marketing tools don’t allow. Establishing a one-to-one connection with viewers through visually and emotionally appealing content becomes much easier when presented in a video format.

Here are 5 key points to consider if you want to achieve better results with video marketing at your event:

Go Live!

Live telecasts and live videostreaming on social networks are becoming increasingly popular. As a matter of fact, live video posts on Facebook get three times more engagement than other types of posts. It is easy to set up live video coverage at events and stream on social media networks using Facebook Live, YouTube Livestreaming, Periscope and others. You can use a simple mobile phone camera or a video camera and achieve this without much technical knowhow.

Make It Exciting

A little bit of creativity can go a long way in ensuring your video marketing has the desired impact. Don’t just put your content in a video format, think about your audience, make it a fun, informative and rewarding experience for viewers. Remember: it’s always better to keep your videos short!

Before, During and After

The type of video content depends entirely on whether it’s for the pre-event promotions, during-event, or post-event debrief. Depending on the objective, you could go for a teaser format, a showreel format, a live video, a full coverage video or various other types of videos which highlight your event and your brand. It’s always advisable to avoid trying too much in a single video!

Include Your Audience

Often the best way to increase coverage and engagement from videos is to include your audience – feature the guests in vox pops and highlight the influencers and the VIPs present at the event.

Tie-In a Video Contest

User generated video content is the holy grail of video marketing. Allow videos of your guests, attendees and target audience to be featured at your events. A video contest either before, after or during the event, asking viewers to send in their creative video messages could work wonders in terms of achieving a greater coverage on social media. Assign a hashtag to the contest and offer a prize giveaway and you have yourself a highly engaging video contest.